Reading eCPM after a mediation swap
When you change waterfall order or add a bidder, eCPM often jumps for a week and then settles. Here is how we separate noise from a real gain.
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Notes from ad monetization analytics work
Short pieces grounded in mediation changes, placement density, seasonality, and audit prep — written for publishers already shipping ads.
Where rewarded video earns without cutting sessions
Placement density is a product decision with a revenue shadow. These patterns show up again and again in Thai and regional consumer apps.
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Fill rate dips during Thai holiday weeks
Songkran and long weekends change demand on both sides of the auction. A short checklist keeps holiday weeks from looking like a broken mediation setup.
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Preparing exports for an outside audit
Clean exports shorten an Ad Monetization Audit by days. Here is the minimum set we ask publishers to gather before the intake call.
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