“The audit caught a rewarded unit that was firing twice on the same screen after a hotfix. We had blamed the new bidder for three weeks. The readout was blunt about how long we had left that bug live, which stung, but the fix sequence was clear.”
Nattapong K.
Monetization lead, casual puzzle publisher · Ad Monetization Audit
“We walked our onboarding flow on a projector in their Bangkok Noi room and marked three gates we thought were “gentle.” Only one survived the session. Revenue per new user held while uninstall complaints dropped the following sprint.”
Siriporn W.
Product manager, lifestyle app · Placement Density Session
“I wanted every network kept “just in case.” Vector Nodehub made us remove two low-share partners and raise floors on the one that actually filled evenings in Thailand. ARPDAU moved within ten days; integrating the removals took longer than I hoped.”
Marcus L.
Studio founder, mid-core title · Mediation Stack Review
“The monthly briefs are short enough that our board packet can absorb them. When Songkran softened fill, the note arrived before someone suggested an emergency floor cut.”
Anong P.
Finance partner, multi-app group · Revenue Pulse
Extended case
Case note: rewarded rebuild for a Bangkok studio
A mid-size puzzle studio came to us after two consecutive quarters of flat ad revenue despite rising MAU. Their mediation console showed healthy blended eCPM, but rewarded claim rates had fallen after they added a second interstitial gate between levels.
We mapped every ad surface against median session length and found the second interstitial sat three taps after a rewarded offer. Players who claimed the reward still hit the forced gate, then quit. Fill looked strong; completed sessions did not.
The audit pack recommended removing the forced gate, keeping one optional rewarded surface after a failed attempt, and reordering two mid-tier networks that only filled overnight. Engineering shipped the placement change in one release; mediation edits followed the next week.
Over the following month, rewarded impressions per session fell slightly while revenue per paying-ad day rose, and day-seven retention recovered toward the prior baseline. The studio kept Revenue Pulse for two quarters to watch holiday weeks.