Flagship

Ad Monetization Audit

A hands-on review of your live ad stack: placement map, mediation order, fill and eCPM patterns, and a ranked list of revenue and experience trade-offs.

Analyst reviewing charts and notes at a bright desk

Who it is for

Monetization leads, product managers, and indie studios whose rewarded video, interstitial, or banner revenue has stalled or fallen after a mediation change.

What you receive

A written audit pack covering ad unit inventory, mediation waterfall or bidding setup, impression-to-revenue paths, and a sequenced action list your team can apply to the next release.

Included

  • Inventory map of every ad unit and placement in the live build
  • Mediation order and floor review across your active networks
  • Fill rate, match rate, and eCPM reading for primary formats over an agreed window
  • Placement density check against session length and churn signals you share
  • Prioritized remediation sequence with expected revenue vs experience impact
  • 90-minute readout with your monetization owner

Outside this engagement

  • Direct network contract negotiation on your behalf
  • Creative production for ad units or end cards
  • User acquisition campaign management
  • Ongoing weekly reporting (available under Revenue Pulse retainer)

How the work unfolds

  1. Intake call to lock app title, ad formats, and reporting window
  2. Read-only analytics and mediation console access under NDA
  3. Measurement week on live traffic patterns
  4. Draft findings and internal peer review
  5. Readout and handover of the remediation sequence

What to prepare

Share mediation console access (or exports), the last 30–60 days of revenue and impression reports, and notes on any recent waterfall or bidding changes.

Constraints

One primary app title per engagement. Hybrid SDK stacks with custom adapters may need a scoped add-on after intake.